OUR STORY

we create clean, luxurious, plant-based bath + body products that support a healthy lifestyle.

At Natural Inspirations

nature creates the best ingredients

WE BELIEVE

We believe a clean list of ingredients should be the norm and not the exception. We believe that indulgence does not have to be expensive. And we believe that you shouldn't have to choose between what works and what's good for you.

Your body is an ecosystem and everything you put into and on it can have an impact on your health. In addition to making healthy decisions about the food you eat, you can make those same important decisions about the personal care products you use.

“We started with a simple goal… to create a healthy, pure, natural line of bath & body products that people could trust to nourish their skin with rich, botanical ingredients and no harsh toxins.”

business founder and owner, julie ekelund

FOUNDER,
Julie Ekelund

Why Should I Use Natural Body Care Products?

As the Founder of Natural Inspirations, I'm asked this question all the time. In fact, it was the question I first asked when a friend's cancer diagnosis made me acutely aware of the impact what we put in and on our bodies can have on our health.

It prompted an appreciation for the shift in body care products to natural. From my friend's diagnosis to treatment to recovery, I learned many eye-opening things, including that up to 65% of what we put on our skin can be absorbed into our bodies.* Yikes!

*2009 Environmental Working Group Study

My friend's cancer diagnosis served as a catalyst for trying a whole range of natural products.

While I felt better about what I was putting on my body, the products themselves weren't as pampering as my then go-tos. I wanted products that had the "good" ingredients with an equally good experience.

It seemed like eliminating the "bad" ingredients in my body care products was going to force me to use products that I didn't like as well. Instead, I put my skin in the game, so to speak, and devoted my days to assembling a team to create what I couldn't find: natural body care products that pamper.

Today, Natural Inspirations is available in spas, boutiques, resorts, and specialty stores across the US. We have over 200 luxurious, indulgent, skin-loving products that pamper and delight. We are a women-owned and operated small business and manufacture all our products in the USA. Thank you for your interest and support of Natural Inspirations!

Our team works hard to make sure our products have the cleanest ingredients, while not sacrificing safety or efficacy.

We want you to love every single Natural Inspirations product you use! Whether it’s our unbelievably rich Hand Crème, our super sudsy Shower Gel, our ultra-smooth Lip Butter, or any of our other fabulous products; you should feel pampered and cared for. We want you to indulge in the goodness that nature has to offer.

OUR INGREDIENT PHILOSOPHY

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With natural ingredients at its center, Natural Inspirations products pamper you, delivering efficacious benefits and fragrances that are clean, light and fresh. We use the highest quality plant-based + sustainable ingredients and rely on their active benefits to deliver optimum skin feel during + after use. Natural Inspirations products naturally clean, moisturize, + softly scent you beautifully.

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